In the olden days of the internet – we’re talking just 5 to 10 years ago – it was seen as rather risky to buy traffic to your website. It was kind of like if you paid someone to be your friend – it isn’t really an authentic or trustworthy thing to do. But, things change. As the search engines became smarter and more sophisticated, marketers found new ways of staying friendly with them. Buying traffic to your website is not a new strategy, but it’s an improved strategy.

Updated February 24, 2016

Everyone has experienced a time on Facebook when hitting the "Like" button didn't feel quite right. When your friend posts that "Fido lived a good life and he's now in a better place" you don't want to "Like" the post because then if feels like you're "Liking" that Fido has passed. However, you don't want to just comment "Sorry for your loss" like every other person. What's a Facebook user to do?

Announcing Facebook "Reactions," available to users everywhere who want to empathize. Check out how the new "Like" button works in this article excerpt from TechCrunch.

Updated: February 15, 2016

Inbound marketing is, simply put, quite popular these days. If you have any doubt about that just look at HubSpot, a leader in inbound marketing. Founded in 2006, it went public last year, is valued at over 1 billion dollars and has over 15,000 customers. That goes to show the popularity of this approach to marketing. If you are unfamiliar with the definition, read about inbound marketing on our blog. You don’t want to miss out on this massive internet marketing shift.

While all of this is fascinating, we know you really clicked to see our recommendations on blogs, so here are the top 7 inbound marketing blogs we recommend you keep up with:

So, you spend countless hours building your company’s website. You map out every detail, and every square inch of your website is functioning beautifully. Now, we know you didn’t put all of that work in for nothing. So how do you get new leads to come (and stay) on your website? 

Here are a few easy and inexpensive ways to get website traffic.

Do you have an absolutely gorgeous website designed to appeal to the key influencers in your industry, yet you aren’t getting any interest from these people? If you’ve invested in paid advertising, such as Facebook ads, PPC campaigns, or other paid traffic sources and aren’t reaping the benefits, it’s time to slam the breaks on your current strategy and reevaluate before calling it quits.

Perhaps the most important element of the inbound methodology is the final stage: Delight. This is what truly sets the inbound approach apart from traditional sales tactics. Delighting your customer goes a long way for an inbound marketing company’s reputation. Delighting your customer builds trust, which is vital to developing a meaningful, helpful relationship with them.

When you're a business owner, keeping up with the changes in technology and the internet can be difficult and time consuming. What do you do when you see that you have a drop in your web traffic? Let’s first go over a few of the different reasons why your website traffic might have seen a turn for the worst.