A business that provides SEO services for small business is like having your own personal trainer for internet marketing.

Just like you need 5 basic food groups for a healthy, balanced diet, your SEO needs 5 basic components for a healthy internet marketing strategy. 

Do you think your website has what it takes to crush the competition when it comes to ranking in the search engines?

Let’s dive right in. So you’re looking through your website statistics thinking "my traffic sucks and I have less leads a month than I do toes on my left foot." You're probably thinking, “There has to be something wrong with what I’m doing,” well, there probably is. Generating leads doesn’t solely depend on your $20,000 showcase website that looks like the Taj Mahal, but rather how easy it is to navigate and how engaged it keeps your customers throughout their buying process. Yes, visual content may attract your customers at first with the “WOW” factor, but once they realize they’re stuck in a rat maze trying to find relevant content on your site that isn’t easily accessible, you can bet their little tails are being enticed by your worst enemy….”THE BACK BUTTON!"

If you can relate, read further…

My job as an Internet Marketing Consultant requires me to be constantly learning and staying up on trends so that I can provide the best information to help businesses get more clients. Sometimes, I think too hard about how to present the information so that you as a business professional can quickly and easily understand it. As is the case with the topic of link building. One thing I’m learning is to not reinvent the wheel, but instead utilize what I’m learning from others in the internet marketing industry. One trusted source that I use as a resource often is SEO Moz, a SEO software company, so I’ve decided to describe link building using their words:

SEO is a Fancy Schmancy Term for Getting the Search Engines to Notice You

You’re a small business owner. You have a website. You think it’s a good website. You were told it was going to help bring you customers. But it’s not. And you’re wondering why, since everyone is online these days. I’m here as an Internet Marketing Consultant to tell you that you probably need to begin a relationship with the online search engines. To start this relationship you need SEO, a short term for Search Engine Optimization. Right now the search engines might not even know you exist and you want them to. When it’s done right, SEO is the best thing you can do for your website and your business. So let me help you understand how we can get those search engines to like you.

Keywords help you focus your marketing

Keywords are an amazing piece of the puzzle for internet marketing and as an Internet Marketing Consultant we start every campaign by asking, what are the keywords we are concerned with? But what if you don’t really know what keywords are?  The simple answer is that keywords are the search phrases we all type into the Google search box. When you know which keywords people are typing into the search engines that are relevant for your business and industry then you have a much better chance of attracting new visitors to your website.  Keywords help you convert a greater percentage of those people into leads so you can eventually get more clients.