You hear everyone telling you that your business should have a blog. But why? Well, your friend says that you just have to and your marketing coordinator says it’s all the trend and if you want to rank anywhere on the internet or be found by customers online and grow your business, you need to keep up. While you don’t completely understand why anyone would want to read blogs about your industry or how writing will even bring in customers, you give in.
But wait, you also aren’t really sure as to what a blog really is.
Don’t fear! We’re here to explain the real reason as to why your business should be blogging, what a blog is and how it can lead to customers and a more successful business full of passion and provision.
What is a blog?
A blog is a website that is updated often with content about your industry, or is topic oriented.
For example, when you search for a way to refinish a new dresser you just bought and you type into Google “how to refinish a dresser,” most likely there will be thousands of blogs that pop up in the search results that teach you how to do just that. Did you realize most of those results are blogs?
So, this is how you need to think about it relating to your industry. Say you have a podiatry business. Well, when people are wondering why their feet hurt, they type a certain phrase into Google. Now imagine if your blog popped up, and offered them free, helpful and educational content. Having the blog post brings visitors to your website and helps to turn them into leads, making the sales funnel more easily approachable on the internet.
Now the important question; how can the blog actually help grow your business? Check out this post below that I think is very valuable from HubSpot.
Posted by Corey Eridon, HubSpot
Knowing all that ... why does blogging work to grow your business?
Because blogging helps you grow traffic and trust. Let me break down what I mean by each of those.
Blogging helps you drive more traffic to your website.
Every time you publish a blog post, it's a new opportunity for someone to find your business' website and learn who you are. Said another way, it's an opportunity to drive traffic to your website.
For example, every time I write a blog post on this very blog about inbound marketing, it creates an opportunity for someone that needs help with inbound marketing to find that post about inbound marketing, and learn who HubSpot is. The more blog posts I create, then, the more chances I have to introduce HubSpot to someone new. A business that has 100 blog posts is creating 100 new opportunities to get their website found online. A business that has 500 blog posts is creating 500 new opportunities to get their website found online.
Blogging -- as a format -- provides those chances like no other part of your website allows, because every blog post you publish is a brand new URL. Think about how many new page URLs you can add to your website without a blog. Hmmm ... an About page. A Jobs page. A Product/Service page. What else? After a while, you're gonna start scraping the bottom of the barrel. But if you have a blog, you have endless opportunities to create new page URLs that can be ranked in search and discovered by people that didn't know about your business yet. A blog gives you endless opportunities to get found online.
Not only does blogging help you get more traffic to your website -- it helps you get really good traffic. How? Because you can write about things that will bring in the type of lead you want to sell to. That's why we don't blog about dog grooming and home loans. We blog about inbound marketing -- because we have something to sell to people that are interested in doing inbound marketing. Blogging helps you tailor the audience you bring in to your website, so they're people that would conceivably purchase your product or service.
Blogging helps you establish trust.
[Continue Reading the Original Article: Why Business Blogging Works]
Do you need help building a blogging strategy in order to grow your business into what you’ve always wanted it to be? We can help implement such strategies to make your business more successful and full of passion and provision.