When it comes to blogging, you might be thinking, “my blog is only one in a million blogs out there. How can I be found?” I hate to break it to you but it’s actually more like one in 200 million! Yikes! Numbers can be mind boggling. I knew there were a lot of blogs out there in the world, but just a cursory amount of research has yielded numbers that make my brain hurt. At the end of 2011, an independent company called NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million in 2006. If it was 181 million in 2011, then my guess of 200 million today is probably understated! Internet marketing is big business, and blogging is a key strategy in internet marketing.

Today is my 20^th anniversary. Yes, you read it right, celebrating 20 whole years of marriage to my business partner and best friend. What a great day to write about the value of what you gain from working actively on your online public relations. You don’t see the connection? That’s okay. We’ll get back to that in a bit.

So there is a lot of talk out there these days about the importance of blogging as a key part of your internet marketing strategy. I know we talk about blogging just about every day here at the Bubble, where we are blogging like crazy and often helping our clients to blog when they are too overworked to keep up on regular writing. The team here at the Bubble has moved to the place where they are now requiring all of us to blog. Personally, I liked it better when it was the boss’s job (just sayin’), but due to the central role of blogging in developing your online presence, the team has decided all of us should get to play!