Sure, your website may look good and a lot of people visit it, enjoy it and praise your design but is it actually helping your business or is it just sitting there looking “pretty?” Want to know the answer to “What makes a good website completely useless?” Keep reading!
Alright, here’s the answer: Your website can be absolutely beautiful visually but if you don’t have anything to grab your visitor's and convert them into leads, your website is completely useless. Are you about to freak out? Are you realizing that what I just described sounds a lot like your website? Don’t worry! This is a quick fix and it’s one you need to make ASAP in order to take full advantage of your website!
How Do You Do It?
I’m so glad you asked! They're a couple things you can do, but they all include a similar aspect—including a form so that you can gather information.
Why Do You Want Forms On Your Website?
You want forms on your website for many reasons, including the following:
- Gather information about your leads regarding name, what they are interested in, email address, phone number, different demographic information, etc.
- See how many people visit your website and are interested enough to fill out a form for either a contact us/service request/or download an offer
- Get more qualified leads
- Helps create an email list
- Creates a way for you to get in contact with leads
Where Do You Put Them?
They're many places that you should be putting call-to-action buttons [buttons that lead to the form submission pages, also known as a landing page] but there are a few places where they definitely should be.
- Include them on the side of your page on your website
- At the bottom of your blog posts
- In blog posts
- In offers
- On your home page
I could go on and on and get more analytical about the process but instead I think reading this blog post would be a good idea. It goes into the process of how one looks at a website page and then in return outlines exactly where call-to-action buttons should be placed. There’s definitely a science to this, folks!
Where’s the Best Place to Put Your CTA? [Case Study]
And this one, too….
Why The Fold Is A Myth – And Where To Actually Put Your Calls To Action
This video from inbound marketing agency Kuno Creative may also be helpful:
What Are The Benefits?
Once you start thinking about it you’re going to wonder why you never had forms on your site in the first place. Without them, there’s no way to see if the same people are continually coming back to your website, there’s no way to get their contact information, you can’t watch the sales conversion process take place, etc.
Ok, So Now That I Have Them What Do I Do? Let Them Sit There?
Test, test and test again. You are never done testing your call-to-action buttons on your website. Yes, I know..this sounds a little scary but do you want a good website? Then listen up and accept the fact this is something you must do! Testing will help to increase the effectiveness of your website and business as a whole. With technology and industry upgrades things are always changing and you need to be changing with it. Plus, sometimes changes aren’t even a huge deal; it could be changing the colors or font—not too bad, right?
Starting out, I would suggest first creating a form where people subscribe to your blog and then build out from there with landing pages that include forms for service requests, contact requests and downloadable offers such as white papers and eBooks.
Ready to get started? This blog is a good resource to check out next: Increase Website Conversion--Give ‘em a Call to Action!