Social media has become increasingly important in 2013. There have been a number of updates to the way sites are ranked in Google search results. Google has increased the weight and value of credible, relevant, rich content on websites. The days of paying for links has come to an end, and we are on the rise of content creation.
Why is Social Media Important for Business?
When social media sites first started popping up no one would have guessed the impact they would have on business. Many business owners are struggling to understand where social media fits and why social media is so important! There are multiple social media sites that a company could use for their inbound marketing: Pinterest, Twitter, LinkedIn, Facebook, and the list goes on. The sheer volume and technical skills needed to start a business page or setup an account on these sites can be daunting for any business. However, I would like to urge you to research how to setup and manage these sites, or hire a business like ours to do it for you.
How Can Social Media Help SEO?
Search Engine Optimization (SEO) is the process and tactics of optimizing your website so that it ranks better in search engines like Google and Bing. When SEO is done correctly it can bring you more qualified traffic, convert more leads, and get you more customers. Where does social media fit in the SEO equation?
Social media can help your business build valuable links online, get the word out, and help you sell more. We completely understand that social media probably seems like a lot of work, and you don't know if it's worth hiring someone to do the work for you. We get it. It's unfamiliar and you probably don't like paying for something that you don't know will work or not, or bring a return to your company. That's why we have made the infographic below. It is rattled with information, stats, and responses from other business owners just like you. Please take a look at it and all we ask is you keep us in mind when you consider hiring an internet marketing company for social media.