According to HubSpot, Buyer Personas are:
“Semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals.”
Every marketing action you make should be dictated by your buyer persona. This gives you a guideline to not work harder, but to work smarter when marketing to your customers. You should have between one to five buyer personas to successfully know how to market your business to your current and potential customers.
You should start implementing buyer personas because this is an awesome tool that will help you understand and connect with your customers on a deeper level. Marketing can be easy if you know who you are communicating with. Once you have buyer personas in place, you can then understand the buyer’s journey that your customers are going through when they are first introduced to your product or service.
Now that you see why you should have buyer personas, what you can do right now is create them. First, you need to interview your customers or send out a survey to them. Let them tell you what they want, how they make their decisions, etc. When you are done obtaining your information from your customers, you should be able to identify the following for each buyer persona:
Once you have created your buyer personas, it is time to create marketing materials that will help guide these customers to your product to help them solve a problem or question that they have. Start simple, write a blog towards one persona. It is that easy and fun!
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.