Benefits of Email Marketing: Personalization

Written by Jessica Miley | July 1, 2015

Have you checked your email yet today? Let me guess there were about a dozen or so spam emails that you didn’t want to have anything to do with. But why not? I am sure there were a few of those emails that could have been helpful, so where did these companies go wrong?

Most businesses understand the benefits of email marketing but know little about personalization of those emails, which is interesting because emails that are personalized generate 6 times higher transaction rates than those emails sent that aren’t personalized. Do I have your attention now? Let’s dive in and take a closer look.

What are the Benefits of Personalizing Your Email Marketing?

Benefit #1 - Increase the likelihood of being read

When you see an email in your inbox that is sent to “Dear Customer” and has a subject line that is even less appealing, you are more likely to delete said email. But if you are greeted with your name and the subject line offers something that would interest you, would you open it? Heck yea you would! Click here to learn more about how to write compelling subject lines.

Benefit #2 - Increases trust

Building trust is not an easy task for a business to achieve. Start with ditching the spammy emails and you can be one step closer to earning that trust. How do you know that you aren’t sending these crappy emails? Are the emails helpful to the recipient? If you answered no to this question, then my friend you have a spammy email! Click here to learn more about trust in business.

Benefit #3 - Increases engagement

So what happens when your email attracts the attention of your recipient and they open your email? Having personalized content that continues past the subject line is key to increasing engagement within your email. That means they will be more likely to click on links, accept an offer or share the email via social media links. Click here to learn more about writing personalized content for emails.

So there you have it, you now know what a few of the benefits of email marketing with personalization can do to help your business. So why aren’t businesses making an effort to change their marketing strategy? It might be easier to automate spammy emails and maybe the companies just don’t care. Or maybe they don’t know how easy it is to create personalized emails and even to automate them as well!

Need help getting started on changing your email strategy? Do you want to see the benefits of email marketing in your business? Contact us at Half a Bubble Out and we can help you get started!

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.

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