First off, what is inbound and how is it different from traditional [outbound] marketing techniques?
Well, in the words of HubSpot:
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
Sounds nice doesn’t it? Marketing that people actually like and want? Sold! But wait, do you need a bit more convincing? No problem. We’d be happy to brag, oops I mean, share some more information with you.
3 Clear Reasons Why You Need to Hire an Inbound Marketing Agency:
Just plain and simple, inbound marketing results in more leads to your business, especially when you have trained professionals at an agency managing your accounts and marketing strategy. In HubSpot’s State of Inbound Report more than twice as many respondents cited inbound (45%) as their primary source of leads versus outbound (22%). The numbers just don’t lie!
As opposed to some traditional marketing methods, inbound marketing is marketing that people actually like and want. It's helpful, educational and not pushy. An inbound marketing agency knows exactly how to do this type of marketing the right way. A good agency will know how to create the type of content such as blogs, eBooks and website copy that will result in conversions.
Inbound marketing grows your business. However, the only way to ensure that is to have an agency managing your strategy for you. An inbound marketing agency knows what strategies to apply specifically to your business and industry so that you get the most results that you possibly can out of it.
Calculating the ROI of inbound marketing can be simple and you will most definitely see a return on your investment when you use a qualified agency that uses HubSpot software as a tool.
Inbound marketers who measure ROI are more than 12 times more likely to be generating a greater year-over-year return. (HubSpot) To learn more about the ROI of inbound marketing take a look at this article: “ROI of Inbound Marketing and Generating New Leads Online [Stats].”
Are you convinced now that inbound marketing is the only way to go when it comes to a marketing strategy for your business? While outbound marketing isn’t dead and traditional methods are still needed, if you truly want to see your business grow, you need to hire an inbound marketing agency to help you get there. We can help initiate those changes for you!
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.