All of this sounds nice, but it won’t just happen on its own. If you're trying to build your online marketing presence, a blog is a great place to start. It can take the form of written content, infographics, images, or videos (or a mix of these). It can be “how-to” in nature, a checklist, or any kind of helpful information.
Creating your blog gives you a great opportunity to build credibility with your audience. It’s an excellent platform to show what you know as you give valuable information to your audience. If your site sells gardening supplies, a blog post about when to plant tomatoes can be helpful to your audience and show that you know a lot about gardening. Your customers will appreciate it.
When you’re searching for something online, relevance is important. You likely end up reading about the very thing you searched for, and your audience does too. Interesting, helpful, and relevant content will keep your audience coming back and build those ever important relationships with your customers. When you write what people want to read, it attracts them naturally and you know they're interested in what you provide because it’s on-topic. If you write interesting, fun, and informative content, who wouldn’t want to read it?
These same blogs aren’t just read by your potential customers, but by another important audience – Google. The most important goal of Google and other search engines is to deliver the results that searchers want, which keeps people coming back.
Blogs are helpful for search engine optimization, which basically means they help your site show up for key terms when someone searches online. Regular blog posts also:
So, let’s assume you’ve started your blog and are generating relevant traffic to your site. You may be wondering if it will be worth the effort, and whether or not you’ll get a return on your investment. This is where optimizing your blog pages is really important. You want your site navigation to be easy enough for people to take the next step.
Depending on how you've set up your marketing, that next step could be a call to a number on your site, purchase of a product if your site is an e-commerce site, a download of an eBook, or your visitors simply filling out a contact us type of form that allows you to get in touch with them. This part of the process will vary depending on your business, but making the next step easy for your visitors is key.
All of these things are part of what makes blogging one of the best online marketing solutions, especially when taking your first step. Don't be afraid to get started today! You may also want to check out our free eBook below:
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising, and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.