Internet marketing allows us to build relationships and reach customer’s emotions so they will take action; however, it’s easy to get tripped up because we don’t have the advantage of face-to-face interaction like Jennifer Lawrence did. This means that if we fall, it’s harder to get back up. Free downloads, also called “offers,” are one of our methods for connecting with our audience by providing good quality content that is interesting and relevant, and being successful at it. We want to leave our potential customers with a positive feeling that will make us memorable. We want them to remember us as a credible source so they come back to us again, and ultimately become a customer.
As an Internet marketing consultant I have learned the value of these offers. It’s this process of offering information a little bit at a time, slowly building to more detailed information that shows you are willing to help them achieve their goals. Bit by bit you build a stronger bond between you and your potential customer which leads to a greater percentage of them actually turning into customers.
It’s as simple as building a relationship and it works. So after you’re in the spotlight for reaching internet marketing superstardom, walk the red carpet and graciously make your way on stage to look out on all of your adoring fans and customers - maybe you could give us a shout out in your acceptance speech.
What kind of free download could your business offer to connect with potential customers?