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HaBO Village Podcast

A Smarter Way to Advertise on Facebook - Episode 49 [Podcast]

Posted by Jeannie Brossoit on July 10, 2018

In episode 49 of our podcast, Michael and Kathryn give an overview of Facebook Advertising and discuss why it's such a powerful marketing tool for your business. If you've been told that you need to advertise on Facebook, but have never had a clear picture of what that means, then give this podcast episode a listen.

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Topics: Paid Advertising, Grow Your Business, Marketing

The Future of Work - Episode 41 [Podcast]

Posted by Jeannie Brossoit on May 8, 2018

In episode 41 of our podcast, Michael and Kathryn share their experience from a recent conference they attended on the Future of Work. When we think about the future of work in our world, there are many areas to consider such as technology, health and wellness, giving and equality, and the hearts and minds of workers. Is your business staying on top of the latest trends? If you've ever wondered about the future of jobs and work in your industry, then give this podcast episode a listen.

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Topics: Leadership, Marketing, Management

The Impact of Vision on the 4 Areas of Business - Episode 40 [Podcast]

Posted by Jeannie Brossoit on May 1, 2018

In episode 40 of our podcast, Michael and Kathryn give a high-level definition of vision and discuss how it impacts the 4 Areas of Business: Leadership, Marketing, Management, and Finance. If you've ever struggled to articulate your company's purpose or values, then this podcast episode is for you!

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Topics: Leadership, Marketing, Management

How To Influence Like a Rock Star - Episode 39 [Podcast]

Posted by Jeannie Brossoit on April 24, 2018

In episode 39 of our podcast, Michael and Kathryn discuss the 6 major areas of influence as described in Robert Cialdini's book, Influence: The Psychology of Persuasion.  If you want more profit and joy in your company, need to improve your leadership skills, or want to turn your customers into raving fans, consider upping your persuasiveness game with these tips on influencing.

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Topics: Leadership, Marketing

The Power of Philanthropic Marketing - Episode 29 [Podcast]

Posted by Serene Skiffington on July 25, 2017

The key is sincerity. 

In episode 29 of our podcast, Michael and Kathryn expand on the intriguing dynamic within Philanthropic Marketing and how it can be both fulfilling and strategic for your presence in the community. 

Have you considered the impact you can make as a Passion and Provision company by giving back? Have you thought about how Philanthropy can be incorporated into your business plan as a strategic marketing tool? Find out how it can be mutually beneficial for brand awareness and improving the lives of those in need. 

Listen to this enlightening podcast on how to approach philanthropic marketing for your Passion and Provision company.

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Topics: Passion & Provision, Marketing, Leadership

How Retargeting Can Make You More Money - Episode 26 [Podcast]

Posted by Jeannie Brossoit on June 13, 2017

In episode 26 of our podcast, Michael and Kathryn discuss the marketing strategy known as retargeting. This simple online strategy can help you generate more leads and customers, and ultimately will make you more money.

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Topics: Marketing

How Customer Service Affects Everything - Episode 25 [Podcast]

Posted by Jeannie Brossoit on May 23, 2017

In episode 25 of our podcast, Michael and Kathryn discuss customer service, why it matters, how it affects your entire company, and how to improve your strategy. Learn how customer service done right can help you build your Passion and Provision company.

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Topics: Passion & Provision, Customer Service, Marketing, Business Development

How to Speak to Your Ideal Customer - Episode 20 [Podcast]

Posted by Jeannie Brossoit on April 18, 2017

In episode 20 of our podcast, Michael and Kathryn talk about why it is critical to develop a buyer persona. By developing and using personas you can reach more people with a stronger message that turns more of those people into paying customers.

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Topics: Marketing

Customer Value Journey - Episode 18 [Podcast]

Posted by Ryan Oakes on April 4, 2017

In episode 18 of our podcast, Michael and Kathryn talk about how to build relationships with customers to turn them into raving fans. Sales is not about cold calls, but providing value and building relationships. 

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Topics: Digital Marketing, Marketing, Customer Retention

Writing Good Copy for Marketing - Episode 12 [Podcast]

Posted by Jessica Miley on February 21, 2017

In episode number 12 of the podcast, Michael and Kathryn start diving into what it means to have good copy for your marketing. Because this dynamic duo have been running a successful marketing and advertising agency for more than a decade, it's safe to say they know a thing or two about writing good copy. 

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Topics: Marketing