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HaBO Village Podcast

How to Tell What Your Customers Need vs. What They Want - Episode 47 [Podcast]

Posted by Jeannie Brossoit on June 26, 2018

In episode 47 of our podcast, Michael and Kathryn warn against the danger of assuming your customers accurately know what they need. There's nothing worse than setting yourself (and your customer) up for failure from the get go. Sometimes a customer will say they need X, when what they really need is Y. Discover the best ways to suss out their true needs so that you can help them achieve their objectives and goals. Become a better Passion and Provision company by giving this podcast episode a listen.

business person asking client a questionIn This Episode You Will Learn:

  • The best questions to ask a client or customer to assess their true needs

  • Client/customer scenarios to watch out for

  • How 'Fuzzy Terms' play a key role in your communication with your customers

  • Why you really can't provide service that is low price, high quality, AND fast

  • Why knowing a client or customer's true needs will help grow your Passion and Provision company

"In a Passion and Provision company, ideally, you are serving clients who KNOW that they need your services and you KNOW that you can help them."

– Kathryn Redman


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Ready to take a listen? You have a couple of options. You can listen and/or download this episode on iTunes and Stitcher. Like what you hear? Make sure you become a subscriber to get the latest and greatest of our podcast episodes.

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 It’s not help unless it’s perceived as help. Let us know what you think! Leave a comment:

Topics: Customer Service