In episode 55 of our podcast, Michael and Kathryn discuss the 5 key components needed to craft your company's Vision. If you've heard the terms core ideology, BHAG, or Mission Statement kicked around, but have never had a clear grasp of their meaning, then this episode is for you!
In This Episode You Will Learn:
The 5 components needed to craft a clear vision and their definitions (core values, core purpose, BHAG, BHAG description, and Mission Statement).
Examples of core values and why you should limit yourself to 3 to 5.
The reason why your core purpose should be immeasurable.
How a clear vision helps you hire, fire, and motivate employees better.
What Vision has to do with Legacy.
"The clearer you can articulate the desired end goal, the better chance you have of getting there."
– Michael Redman
Ready to take a listen? You have a couple of options. You can listen and/or download this episode on iTunes and Stitcher. Like what you hear? Make sure you become a subscriber to get the latest and greatest of our podcast episodes.
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