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HaBO Village Podcast

How to Craft Your Company's Vision - Episode 55 [Podcast]

Posted by Jeannie Brossoit on August 28, 2018

In episode 55 of our podcast, Michael and Kathryn discuss the 5 key components needed to craft your company's Vision. If you've heard the terms core ideology, BHAG, or Mission Statement kicked around, but have never had a clear grasp of their meaning, then this episode is for you!

man drawing rocket to reach goalsIn This Episode You Will Learn:

  • The 5 components needed to craft a clear vision and their definitions (core values, core purpose, BHAG, BHAG description, and Mission Statement).

  • Examples of core values and why you should limit yourself to 3 to 5.

  • The reason why your core purpose should be immeasurable.

  • How a clear vision helps you hire, fire, and motivate employees better.

  • What Vision has to do with Legacy.

"The clearer you can articulate the desired end goal, the better chance you have of getting there."

– Michael Redman


itunes logoNew Call-to-actionReferences:

Good to Great (by Jim Collins)

HaBO Village

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Topics: Business Development, Passion & Provision