Skip the Pitch: Spot Fake SEO Services for Small Business

Have you hired or are you considering hiring SEO services for small business? If so then there are a few things you should know about SEO and the companies that offer SEO services for small business. Put plainly, we don’t want you to get taken advantage of, and we want to help you make the right choice. Even if we’re not the right choice for you.

Why Do You Need to Be Careful When Choosing SEO Services?

The truth is there are so many companies that offer SEO and search engine optimization services that a small business owner can get lost, confused, and frustrated when trying to hire someone. In fact if you search Google for “SEO services for small business” in exact terms you get 780,000 search results! Whoa! That is a huge number to try and sift through and decipher who is worth calling and who is running a scam. Not to mention the countless emails and sales calls you have probably been getting from SEO companies. We know all about those - we offer SEO services and we even get those calls, very annoying. So, with all this clutter and mass of SEO companies we thought we would offer a filter of sorts. We have summed up what you should be looking for to tell you who is legit and who is just another company trying to make a buck in search engine optimization.

The First Sign a Company Offering SEO Services for Small Business Sucks

The SEO Company Pitch includes:

“ We will get your business to rank number 1 in Google!”

What’s wrong with this, and why do we think it should be one of your top warning signs? Trust us when we say, SEO services are not a guarantee for a number 1 ranking in Google. The Google algorithm, a fancy equation that ranks your website in search results, is unknown to any one person. It changes monthly and is based on 200 different factors. With these constant changes being made, and the factors changing monthly it is extremely hard to predict a search ranking result for any one company. Yes there are best practices, and strategies that can be used to give you a very good chance at increasing your ranking, but it is not a given, or an easy thing to do.

4 Questions to Ask After an SEO Sales Pitch:

1. What keyword will I rank number 1? (If they only say your company name, or some strange strand of words then this is not the choice for you.)

2. What strategy do you use to increase rankings? (Inbound Marketing, Blogging, content marketing, and content related answers are good.)
3. Do you pay for links? (If yes, then run!)
4. How can you guarantee a number 1 ranking? (In short, they can’t so if they come up with some long drawn out explanation they are probably fibbing.)

Legit SEO Services for Small Business would not promise number one results, but would explain that with time and quality content created for your company, you would increase rankings over time, increase traffic to your website, and get more customers. 

We stand against SEO services that take advantage of the small business, and don’t bring traffic, leads, or customers to their clients. If you are interested in learning more about SEO services so that you can make an informed decision for your small business, checkout “12 Questions to Ask When Hiring SEO Services for Small Business.” or “Choosing the right SEO services for small business.”

Thanks for reading!