Just like you need 5 basic food groups for a healthy, balanced diet, your SEO needs 5 basic components for a healthy internet marketing strategy.
Do you think your website has what it takes to crush the competition when it comes to ranking in the search engines?
If so, great! You can skip to the comments section and tell us how your website rocks. If not, then SEO services for small business may be just what you need.
Contrary to what actually works, a lot of people think that a great looking website with some good content is all that’s needed to stand out on Google. Sorry, but this is nowhere close to where your website needs to be. It takes a full and healthy site to perform well in the Google search engine rankings. Before we get into what it takes for your website to become Google-friendly, below are the 5 main SEO services that will help people find your small business on the web:
It’s always important to keep in mind that it’s not so much about how amazing the visual display of your website is (although it’s definitely important) but rather about how relevant your website content is to the people searching and the search engines. If I can navigate your website easily but can’t find anything relevant to my search I’m likely to bounce right off your site.
Below is an infographic that will help explain what we mean by comparing food to your website marketing practices. We’ve made it easy for you to see what really matters for your website and what’s going to give your website a healthy helping of SEO to out rank your competitors.
Now that you have a good idea of what your website content and marketing should look like, try implementing some of the tactics that you're currently missing. Remember to be patient! It takes a few months to see the difference SEO will make for your small business.
If you need a little push in the right direction to help get you started, start with blogging. Blogging should be a significant focus of your marketing efforts because the more blogs you have on your site that are keyword rich to your industry the more relevant index pages you’ll have on Google when people search for a keyword.
Remember, don’t spend all your time in one area. Just like having a balanced diet, you need a balanced SEO strategy. Although blogging is the meat of your efforts don’t let the smaller tasks such as social media interaction take a back seat. Engaging fans and link earning are also important practices when it comes to your website’s success.
If this feels overwhelming to you or you know that you just don’t have the time to put into SEO, think of us as personal SEO trainers, and consider how SEO services for small business might help your website get healthy and give us a call. We love giving free consultations!