When someone talks about wanting to increase website conversion it sounds like a pretty technical marketing tactic; however what people don’t realize is this attention to detail can really benefit your customers and your business. Customizing pages for conversion helps streamline your pages to create one cohesive design and flow for customers. Meaning your website visitors won’t have to guess where to go or what to do. Taking the guess work out of your website will bring you more customers and even more happiness. 

When you surf the net do you do it on your computer, laptop, tablet, cell phone…am I missing anything? Geez, anymore there are a plethora of choices to browse the internet with, which is nice but also creates a little bit more hassle for you as a business. It is vital that you have a website that is responsive to all of these different devices.

There are a lot of great websites out there selling the same exact product or service that you are. But what makes a good website? Let’s start building a bangin’ website that will take your business to the next level.

Content is What Makes a Good Website

Are you having issues increasing your website conversion? Are people visiting your website but just don’t seem to continue on into leads or customers? Are your offers not being downloaded? If this all sounds familiar the issue may be that YOU are talking about yourself way too much.

We bet you think you’re pretty darn good at adding keywords to a website. Well, there are some things that you are most likely leaving out that can help improve your website and SEO. Want to know what you’ve been missing out on or doing wrong? Keep reading to find out.

People are what make a good website. Without people the Internet would be a dark and somber place. Facebook would be nothing without the millions of people who add pictures of their children, family videos, and share what they do day to day. Those people light up the technical side of the Internet, and give life to website code and CSS style sheets. This is also true for your own website. If no one is visiting and using your website then it isn’t living, and it isn’t working for your business.

If you're in the process of going through a checklist of things needed to make a wonderful company website, here are a few more that are needed, specifically addressing how to keyword a website correctly.

Some people ask, "Why do I need to keyword my website?" The reason is so that it is optimized for search engines, and just as important, for the people who you are trying to reach!

That’s right keywording isn’t just for search engines. This is why Google is cracking down on websites and content that have an excess amount of keywords just to be ranked higher in the search engines. Websites that "stuff keywords" aren't helpful at all to the people who are trying to find answers to their questions.

Sure, your website may look good and a lot of people visit it, enjoy it and praise your design but is it actually helping your business or is it just sitting there looking “pretty?” Want to know the answer to “What makes a good website completely useless?” Keep reading!