You work so hard to make your company great, striving for excellence in even the small things because you know that great companies are made by a thousand little efforts. You know about your company’s passion, quality service, and how you can really benefit your target market. The question is, do your [potential] customers know? It’s always a challenge to make your company known, so to help you out here are a few of the digital marketing services that will help to build your brand awareness.Read More
In today’s market, many customers no longer rely on conventional advertising to find solutions to their various needs. The prevalence of search engines like Google has streamlined the process of pre-purchase research, giving users immediate access to the most informative, accurate answers to the questions they ask.
Because search engines have refined their methods of searching so well, marketers have to put their full effort into making sure their online marketing content appears as high as possible on a list of search results. This practice is called search engine optimization, or SEO.Read More
Digital marketing is an umbrella term for using online technologies to promote your brand, reach the audience searching for your products and services, and convert them to leads and customers. The goal is to increase your sales using various techniques. What would happen if you started investing in small business digital marketing right now?Read More
My daughter wants light-up “Frozen” shoes – what 3-year-old doesn’t? Toddler shoes in size 7 are apparently hard to come by in-store, so naturally I turned to Amazon. Now, every time I log onto Amazon, I’m inundated with Frozen shoes (see below), every kind of Frozen apparel you can imagine, and diaper ads. Amazon has always been an industry leader in doing one thing very well: personalizing your shopping experience. This doesn’t just work for e-commerce sites anymore. Online marketing has become sophisticated enough that any business can personalize the user experience for its customers. There are 3 key ways to do this. Learn what they are in the article excerpt below.Read More
When was the last time you checked your social media accounts or even used a website to help you answer a question or solve a problem? These are all digital marketing services that your business should be using in your marketing strategy. But did you know that these can boost your brand’s awareness? Let’s dive a little more into the different services that you can use to help your business’s name get out there.Read More
You finally get the approval to talk to your boss about potentially buying digital marketing services for the company. You want to be prepared and sound informed about this specific type of marketing. So here are a few basics that your boss wants to know.Read More
As a successful and busy business owner, you likely don’t have a lot of time to waste on reading random articles. You also don’t want to waste time on initiatives and marketing methods that don’t work. If you’re the type of person who wants to have actionable items that can really help grow your business, things that you can start today, read on. When it comes to your small business digital marketing, you want to get the most out of it and get on it quickly. Here is some helpful information to guide you in doing just that.Read More