Anyone who ever said email is dead is crazy! Email marketing is a powerful tool these days – and if you do it right, it can set your small business apart from your competitors. How? Timing, segmentation, personalization, and automation are just some of the ways email can be used to reach your target market and customers at the right place, at the right time. Did you know that 91% of internet users check email at least once a day on their smart phones? We’re willing to bet you fall into the category. Whether it’s a newsletter from a cause you support, a coupon for the latest sale at your favorite store, a personalized message giving you a free treat on your birthday, or a reminder email about that abandoned cart, we (mostly) love to get email and immediately take an action when we see one hit our inbox – whether it’s to click through, delete, read, buy, or read later. If you need convincing about the power of email marketing, check out the stats in this infographic presented by Websitebuilder.org.
Compelling stuff, huh? It’s a fact that 91% of Americans want to receive promotional emails – but they have to be relevant, purposeful, and engaging or else you’ll end up in the spam filter – or worse – unsubscribed to! Email marketing continues to evolve and get more sophisticated. If your small business doesn’t keep up with the trends, you risk missing a significant part of your market. It’s a lot to navigate and there's definitely a science to it that depends on your industry, your business and your target market. If you’d like help crafting, telling, and living out your message through email marketing, contact us to see how we can help.
