After video killed the radio star, has it been plotting its domination of the internet ever since? In the world of internet marketing the power of video is becoming a key player. Online video is effective, easy to do, and can elevate your business in front of potential customers.
When it comes to blogging, you might be thinking, “my blog is only one in a million blogs out there. How can I be found?” I hate to break it to you but it’s actually more like one in 200 million! Yikes! Numbers can be mind boggling. I knew there were a lot of blogs out there in the world, but just a cursory amount of research has yielded numbers that make my brain hurt. At the end of 2011, an independent company called NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million in 2006. If it was 181 million in 2011, then my guess of 200 million today is probably understated! Internet marketing is big business, and blogging is a key strategy in internet marketing.
The Big Picture
You can scour the internet looking for a SEO link building service and come up with a lot of junk. Link building should be a part of any good internet marketing strategy, but it has to be done right. In this blog I’m going to run through a list of techniques that can help your website’s domain authority and presence on the internet increase in an organic way, while keeping you BFF with Google. Because in the end, we’re all just trying to do what Google likes, right?
What is lead generation?
You might think you're doing lead generation for your company, I mean after all, you have a website. Wrong! This is one of the biggest misconceptions among business owners today. While having a website is necessary for lead generation in an internet marketing strategy, it is not the act of lead generation. Lead generation is acquiring interest among your current and potential customers about your product or service, with the goal of increasing sales. How can you generate interest among your customers and potential customers? With lead generation techniques!
First of all, let’s get some assumptions out of the way: Email is not expensive, not too technical, not dead and old fashioned (some of you are thinking: “What? Old-fashioned? Email is a tool I am just getting use to!” While others are thinking: “What was it like in the stone age before email?”)
posted in Online Public Relations
Today is my 20th anniversary. Yes, you read it right, celebrating 20 whole years of marriage to my business partner and best friend. What a great day to write about the value of what you gain from working actively on your online public relations. You don’t see the connection? That’s okay. We’ll get back to that in a bit.
In the land of internet marketing content is king. Content marketing has been around for a few years now, but 2013 is being called the year of the online writer because it’s finally being recognized that content isn’t just words on a webpage. It’s the creative and strategic process behind it that matters.
Do you ever feel like your marketing isn’t working? Do you ever feel like no one but you cares? Do you ever feel like the patient in this video?
Today we’re going to answer the question, Why is social media important? Regardless of what industry or company you’re in, these 8 reasons will help you understand that having some sort of social media platform or engagement throughout the week is important for any business. Interacting just 2 to 3 times a week can drastically increase your chances of directing leads to your website while building valuable relationships outside the four walls of your office.
We help a variety of clients with their internet marketing and websites, and one question we often get is “How do you add keywords to a website?” You might picture us adding extremely complicated formulas and codes into a computer screen that looks like this:
If you are at all social in any way, you meet people. You may build relationships with people, you do business with them, you work with them, you engage in life with them.
Traditionally we meet people face to face and extend a greeting and a handshake. If we are looking to build relationship, we offer something - a cup of coffee, a seat on the bench, a casual bite to eat - and we talk. We ask questions and get to know the other person; her personality, her hopes and her needs. If we are invited somewhere, we like to bring something to offer such as a bottle of wine, a plate of cookies, or a bouquet of flowers.
So there is a lot of talk out there these days about the importance of blogging as a key part of your internet marketing strategy. I know we talk about blogging just about every day here at the Bubble, where we are blogging like crazy and often helping our clients to blog when they are too overworked to keep up on regular writing. The team here at the Bubble has moved to the place where they are now requiring all of us to blog. Personally, I liked it better when it was the boss’s job (just sayin’), but due to the central role of blogging in developing your online presence, the team has decided all of us should get to play!
Have a Happier Tuesday with Internet Marketing Tips
It’s Tuesday, but do you have a case of the Mondays? It’s a widely held belief that everyone dreads Mondays and their moods make Oscar the Grouch seem happy, but I recently heard about a study that said people are unhappiest on Tuesdays. The study concluded that by Tuesday the positive effects of the weekend have worn off, the work week is in full swing, and the looming weekend ahead is still too far away to get excited about. Well, your Tuesdays are about to change because we are beginning our Internet Marketing Tips Tuesday which will provide you with a valuable tip about internet marketing each week.
Your Answer to "What Makes a Good Website" from an Internet Marketing Consultant
This really is a great question because it shows wisdom and insight and demonstrates a person’s awareness that there might be a better way to create a website. If you’re in business and you are the type of person that wants to better understand what makes something better or worse - like websites in this case - and you want to become more successful, there are several factors to consider. The first is the most important.
Lead Generation Requires Patience and Action to Attract the Right Customers
Online lead generation may seem like a tough business, but once you get a feel for a few simple lead generation techniques, site traffic is almost certain to pick up. Grow your business online – and beyond - by utilizing these five simple methods to generate leads.
You’re thinking of hiring an internet marketing consultant, but do you know why?
If you’re like many small business owners, you’ve heard the term internet marketing, and you’re starting to think that it’s important because more and more of your colleagues are hiring an internet marketing consultant. But maybe you’re skeptical. After all, you’ve been pretty successful without internet marketing in the past, and you’ve seen traditional marketing work just fine. Internet marketing seems a bit like you’re just shooting in the dark. In fact, you don’t really even know what it is. To help you on your quest to do what’s best for your small business, we’ll help you understand the difference between internet marketing and traditional marketing.
Facebook has just announced a new application it calls “Facebook Home.”
Mark Zuckerberg announced the product on April 4th at an event, and said their new product will improve the mobile experience for mobile users.
April Fool’s Day is a Great Day in the World of Internet Marketing
Did you get fooled on April 1? What once was a day devoted to silly practical jokes (whoopee cushion anyone?) and sometimes mean-but-not-too-mean-pranks (“I eloped in Vegas last night mom and dad!”) is now getting big name brands involved. These almost believable spoofs are especially appreciated by us internet marketing consultants, because well, we’re geeks for this creative marketing stuff. Over the years, brands have had their fun with April Fool’s Day. Here are some all-time favorite marketing pranks:
How Email Lead Nurturing Helps Get You Customers
You say to yourself I need more customers and ask, “How am I going to do that?” You then realize that you have heard a lot about using your email and your website for marketing. You call an Internet Marketing Consultant who gives you some good advice on what to start out with. You then set out to get some work done. You set the website up, get some Calls-to-Action on it, you direct those to Landing Pages, have Free Offers to download or to sign up for and after your visitors give you their information you send them to a thank you page that you carefully set up. That’s it. You sit back in your chair with a smile on your face and enjoy this moment. It feels good. No, it feels great. You invested all that time and did all that hard work yourself and it’s starting to work.