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Supercharge your business

3 Internet Marketing Goals to Make Instead of New Year’s Resolutions

Fri, Dec 30, 2016 @ 09:00 AM / by Paige Gilbert

posted in Internet marketing, Marketing, Grow Your Business

7 Comments

Updated for 2017

Right now it’s mere hours before we say farewell to 2016. Have you made your New Year’s resolution? I hope not. Really. If you’re stressing over what your New Year’s resolution is going to be – lose weight, exercise more, stop smoking, be nicer, go to bed earlier, give up chocolate (whoa, let’s be realistic here, huh?) then I give you permission to stop obsessing. You don’t have to make one. In fact, all that indecisive energy you’re spending on how to better yourself in 2017 can be much better spent on setting goals for your online strategy instead. We’ll help by giving you some internet marketing tips that you can achieve early on in 2017.

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The Internet Broke and You Couldn't Do Internet Marketing on Twitter

Fri, Oct 21, 2016 @ 01:46 PM / by Ryan Oakes

posted in News

0 Comments

If you climbed on the internet this morning (of course you did!) you may have noticed your favorite sites weren’t accessible or working properly. Popular sites like Twitter, Netflix and PayPal, among others, were affected by a wide-scale attack on a major hosting server.

There have been multiple reports that the outages and problems have been fixed, but a quick trip to some of the affected sites reveal that many websites are still facing issues.

We found a great article from Gizmodo on the subject. They have been keeping track of the updates and have a very good pulse on the situation. Here’s a bit of their coverage from this morning:

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National Boss's Day: Who Are the Real Redmans? The Staff Tells All

Mon, Oct 17, 2016 @ 12:38 PM / by Paige Gilbert

posted in employee happiness, HaBO News, Culture

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Did you know it’s National Boss’s Day? We sent our two amazing head honchos to Hawaii! Well – kind of. They actually told us they had the opportunity to visit Hawaii and they were seizing that opportunity, so we sent them with our blessings – and that’s kind of the same thing. And you know what? They deserve it! Aloha! So in honor of National Boss’s Day, I asked our staff what they love most about Michael and Kathryn. Their words say it so much better than I ever could. Read what they said below!

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Lessons from Pokémon Go for Your Small Business Marketing

Wed, Jul 20, 2016 @ 02:18 PM / by Chris Vande Lune

posted in News, Marketing

0 Comments

You’ve probably heard of Pokémon Go -- it would be hard to miss news of this popular new social app. In fact, you’ve probably noticed a strange trend recently of people walking with a sense of purpose all around you while glued to their smartphones. I have seen this in my own neighborhood, where suddenly neighbors I’ve never even seen before are out walking and staring at their phones, almost like they're in a trance.

If you’re not familiar with Pokémon Go, it's basically an app for your smartphone that allows you to “see” Pokémon in the real world (your local streets based on your location), capture them, and train them to battle against other people’s Pokémon.

Pokémon Go and Your Marketing

So how does this relate to small business marketing? Clearly this game is the craze of the moment, but in my opinion it is always good to watch trends and see what people are interested in, especially with the rapid speed of technological change.

In a recent Adweek article, Tod Loofbourrow and Eva Barbier give us 5 things to learn from the success of Pokémon go:

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The Basics to Get You Started with Snapchat Social Media Marketing

Fri, Apr 29, 2016 @ 03:00 PM / by Chris Vande Lune

posted in Social Media, Marketing

1 Comment

You've probably heard of Snapchat -- that all of the "young kids" are using it. If you haven't heard of it, in simple terms it's a photo and video sharing service where the pictures and videos disappear within seconds of being viewed. You can also message friends with a text message type of format, although the platform is much more photo and video focused. What you may not know is that some consider Snapchat to be an important up and coming marketing platform. 

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Social Media Tips for a Stylized “Hipsteresque” Instagram Feed

Wed, Apr 27, 2016 @ 01:36 PM / by Maliah Seavey

posted in Social Media

0 Comments

The word “hipster” has developed an interesting stigma. Let’s be real here, those flannel wearing, craft IPA and coffee loving, bearded, vintage Canon owners have awesome Instagram feeds.   

 

It’s okay to admit it; we’ve all been there before -- we find ourselves stalking someone’s Instagram feed and feeling slightly upset and jealous of how perfectly simple it is. Yeah, story of my life. 

 

We’ve all seen them at one point or another: freakishly symmetrical birds-eye-view coffee cups with perfect espresso crema or beautifully crafted latte art, under saturated succulents, and many, many peonies.

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Personas: The Secret Weapon of an Inbound Marketing Company

Wed, Mar 23, 2016 @ 02:50 PM / by Kaitie Franklin

posted in Inbound Marketing, Marketing

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You may be wondering to yourself what exactly a “persona” is and how is it a secret weapon? It is critical to be aware of your prospects' personas along their buyer’s journey with your company. As an inbound marketing company, you will see someone go from a stranger, to a lead, to a customer, all the way through to a promoter and the persona comes into play every step of the way.

Creating the Persona 

To put it simply, personas are representations of ideal customers you create to help your team develop focused content formation and nurturing strategies. To create personas, you will use information you already have about your target market or current customers. There are several aspects you need to consider to make a comprehensive persona. Here are some questions you can begin with followed by examples:

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Say Goodbye to The Most Interesting Man in the World

Fri, Mar 11, 2016 @ 03:35 PM / by Chris Vande Lune

posted in News

1 Comment

Ever heard of Dos Equis beer? You probably have, and there’s a good chance that it is due to the wildly successful commercials featuring the “most interesting man in the world”. This character, played by actor Jonathan Goldsmith will officially be retired soon. The popularity of these commercials, and the ensuing brand awareness of Dos Equis have made this campaign one of the most successful of recent advertising memory. With famous lines such as When in Rome, they do as he does and If opportunity knocks, and he’s not home, opportunity waits it was hard to miss the humor of these commercials.

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How to Organize a Social Media Marketing Strategy for Small Businesses

Wed, Mar 02, 2016 @ 01:48 PM / by Maliah Seavey

posted in Social Media

1 Comment

We've all heard that timeless cliché statement “time is money”. If you’ve ever tried to manage the social media for your own small business, you begin to understand that this statement actually holds pretty true.

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Is It in Your Best Interest to Buy Traffic to Your Website?

Fri, Feb 26, 2016 @ 03:22 PM / by Paige Gilbert

posted in SEO, Website Traffic

0 Comments

In the olden days of the internet – we’re talking just 5 to 10 years ago – it was seen as rather risky to buy traffic to your website. It was kind of like if you paid someone to be your friend – it isn’t really an authentic or trustworthy thing to do. But, things change. As the search engines became smarter and more sophisticated, marketers found new ways of staying friendly with them. Buying traffic to your website is not a new strategy, but it’s an improved strategy.

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